College of Agricultural and Life Sciences
LSC joins an impressive partnership supporting scientists and artists in a free, all-day symposium on the neuroscience of art Friday, Nov. 1 at the UW Chazen Museum auditorium. The UW McPherson Eye Research Institute, which includes LSC faculty members Dietram Scheufele and Shiela Reaves, supports vision sciences as well as the visual arts from the UW Center …
LSC is very excited to welcome Professor Jenell Johnson as an affiliate faculty member in our department. Prof. Johnson is an assistant professor in the UW–Madison Department of Communication Arts at the University of Wisconsin–Madison, and her work examines the rhetorical interfaces between science, medicine, and the broader culture from which they emerge. Her expertise, therefore, nicely complements …
Tom Still, president of the Wisconsin Technology Council and a senior lecturer in the Department of Life Sciences Communication, will moderate portions of a Sept. 5 University of Wisconsin Regents conference on “Finding Common Ground: Governance, Funding and Partnerships for Wisconsin’s Public University System.” Still was invited by the Regents to help lead the discussion, which will involve …
Feature segments produced by LSC students will air on UW–Madison’s student radio station WSUM 91.7FM the week of May 20th. The segments, each around nine minutes long, were produced as group projects by students enrolled in Larry Meiller’s “Information Radio” course, LSC 360, this spring. The hands-on course focuses on the basics of information radio, from interviewing …
LSC students are learning the impacts scientific breakthroughs have on the interface of science and technology in LSC 251, “Science, Media, and Society” taught by Dietram A. Scheufele, John E. Ross Chair in Science Communication. “We live in a world where scientific breakthrough such as nanoscience or synthetic biology bring applications to the marketplace much quicker …
LSC 250, “Research Methods in the Communication Industry,” introduces students to the research methods used in mass communication by giving them experience in all stages of the public opinion research process, such as survey design and focus groups. The class gives students resources to develop skills in collecting, analyzing and translating data into reports for …
LSC students are learning the keys to a successful social marketing campaign in Assistant Professor Bret Shaw’s class LSC 515 “Public Information Campaigns and Programs.” During the semester students learn social marketing principles and plan a strategic communication campaign. “Students learn the theoretical and practical aspects of planning a social marketing campaign and participate in a group …
Four LSC students have advanced to the semi-final round of the Wisconsin Technology Council’s 10th annual Wisconsin Governor’s Business Plan Contest. They are: Mary Kuckuk with a entry entitled “CodeEm,” and a group proposal “Detour Mobile App” from Brianna Plank, Anna Kalscheur and Mackenzie Krentz. The projects originated in courses taught by Sarah Botham and Tom Still. They are two …
LSC students are learning to use photography to tell a visual story in Professor Shiela Reaves‘ Photography for the Sciences class, LSC 450, this semester. “Students learn how to photograph and the art of picture editing,” explained Reaves, who is also the Director of Undergraduate Studies. “They learn what a trained visual eye looks for in …
LSC students are learning best practices in social media marketing from industry leader and LSC Faculty Associate Don Stanley. “Students are learning how to use digital marketing and social media tools in a strategic way,” says Stanley. Students learn how to prepare for their futures in the professional world through marketing themselves. “The goal is to …