Tag: sustainability

LSC 515 students campaign to “Clean the Stream” at Union South

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Story by Sarah Krier. Sarah is an undergraduate student majoring in LSC and the Department of Life Sciences Communication 2016-17 Lenore Landry Scholar As the fall semester came to a close, students in LSC 515: Public Information Campaigns and Programs presented their semester’s work in front of a room full of professors, Union South employees, and peers. …

lsc 515 students partner with the uw-madison office of sustainability to promote energy conservation

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LSC students are learning the keys to a successful social marketing campaign in Assistant Professor Bret Shaw’s class LSC 515 “Public Information Campaigns and Programs.” During the semester students learn social marketing principles and plan a strategic communication campaign. “Students learn the theoretical and practical aspects of planning a social marketing campaign and participate in a group …