USDA Hatch grant awarded to LSC assistant professor to fund research aimed at unpacking the meaning of hope towards science
Much like in the realm of marketing, the starting point to effective science communication is understanding the emotional, sensory, and cognitive reflexes that influence how subsequent information is consumed and interpreted.
Despite the COVID-19 pandemic and the countless associated challenges, many Life Sciences Communication students had a busy and exciting summer,
This past academic year was one unlike any other, however, LSC assistant professor Kaiping Chen did not miss a beat and enjoyed her first year at UW-Madison.
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Fact-checking as risk communication: the multi-layered risk of misinformation in times of COVID-19. Journal of Risk Research, 1-8. DOI: 10.1080/13669877.2020.1756385
Chen, K., Bao, L., Shao, A., Ho, P., Yang, S., Wirz, C., Brossard, D., Brauer, M., & Brown, L. (2020)
How public perceptions of social distancing evolved over a critical time period: Communication lessons learnt from the American state of Wisconsin. Journal of Science Communication. DOI: 10.22323/2.19050211
Politicization and polarization in COVID-19 news coverage. Science Communication. DOI: 10.1177/1075547020950735
Consumers’ evaluation of animal welfare labels on poultry products. Journal of Applied Communications. DOI: 10.4148/1051-0834.2310
The Emergence of Science as a Political Brand. Journal of Political Marketing. DOI: 10.1080/15377857.2019.1652225
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