The Department of Life Sciences Communication (LSC) has been hard at work during the COVID-19 pandemic.
Dominique Brossard contributes to rapid expert consultation that provides strategies to encourage protective behaviors on college campuses
As universities look to welcome students back for another pandemic-era semester, they can turn to new insights from the National Academy of Sciences backed by research on how to effectively communicate about COVID-19. The guidelines encourage campuses …
USDA Hatch grant awarded to LSC assistant professor to fund research aimed at unpacking the meaning of hope towards science
Much like in the realm of marketing, the starting point to effective science communication is understanding the emotional, sensory, and cognitive reflexes that influence how subsequent information is consumed and interpreted.
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Fact-checking as risk communication: the multi-layered risk of misinformation in times of COVID-19. Journal of Risk Research, 1-8. DOI: 10.1080/13669877.2020.1756385
Chen, K., Bao, L., Shao, A., Ho, P., Yang, S., Wirz, C., Brossard, D., Brauer, M., & Brown, L. (2020)
How public perceptions of social distancing evolved over a critical time period: Communication lessons learnt from the American state of Wisconsin. Journal of Science Communication. DOI: 10.22323/2.19050211
Politicization and polarization in COVID-19 news coverage. Science Communication. DOI: 10.1177/1075547020950735
Consumers’ evaluation of animal welfare labels on poultry products. Journal of Applied Communications. DOI: 10.4148/1051-0834.2310
The Emergence of Science as a Political Brand. Journal of Political Marketing. DOI: 10.1080/15377857.2019.1652225
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