LSC 515 students create social marketing campaigns to encourage COVID-19 vaccination at UW-Madison
An unprecedented year can lead to unique opportunities. An unprecedented year can lead to unique opportunities.
College of Agricultural and Life Sciences
An unprecedented year can lead to unique opportunities. An unprecedented year can lead to unique opportunities.
To be the next generation of science communication leaders, it is important for our graduates to understand science communication theory and how to apply what they have learned in practice. To be the next generation of science communication leaders, it is important for our graduates to understand science communication theory and how to apply what …
Story by Sarah Krier. Sarah is an undergraduate student majoring in LSC and the Department of Life Sciences Communication 2016-17 Lenore Landry Scholar As the fall semester came to a close, students in LSC 515: Public Information Campaigns and Programs presented their semester’s work in front of a room full of professors, Union South employees, and peers. …
Here at the University of Wisconsin–Madison, many hopeful graduates must fulfill a capstone requirement. From engineering to education, capstone courses are a culmination and application of everything students have learned during their college careers. For Department of Life Sciences Communication (LSC) undergraduates, one of their capstones offers the chance to develop a marketing communication campaign …
Capstone classes bring together skills and theories that students have learned throughout their academic careers — and LSC capstones do all of that and more. “We strive to give our students an education that blends theory and practice to best prepare them to be leaders in their field after graduation,” said LSC chair Dominique Brossard. …
LSC students are learning the keys to a successful social marketing campaign in Assistant Professor Bret Shaw’s class LSC 515 “Public Information Campaigns and Programs.” During the semester students learn social marketing principles and plan a strategic communication campaign. “Students learn the theoretical and practical aspects of planning a social marketing campaign and participate in a group …