Tag: Bret Shaw

LSC 515 students create social marketing campaigns to encourage COVID-19 vaccination at UW-Madison

An unprecedented year can lead to unique opportunities. An unprecedented year can lead to unique opportunities.

Life Sciences Communication contributes to the fight against the COVID-19 pandemic

The Department of Life Sciences Communication (LSC) has been hard at work during the COVID-19 pandemic. The Department of Life Sciences Communication (LSC) has been hard at work during the COVID-19 pandemic.

Research from interdisciplinary LSC collaboration demonstrates the impact of public attitudes toward urban foxes and coyotes

A new study based on the collaborative work between LSC and the Urban Canid Project has now been published in the Journal of Human Dimensions of Wildlife. A new study based on the collaborative work between LSC and the Urban Canid Project has now been published in the Journal of Human Dimensions of Wildlife.

Effective Communication Helps Keep Wisconsin Lakes Some of the Best in the Midwest

Each year, Wisconsin’s lakes and streams are visited by nearly 1.3 million anglers, making the state one of the top ten for angler activity. Collectively, these anglers spend over 21 million days fishing each season. While that’s 21 million potential days to hit the lake, teach a child to fish, or reconnect with old friends, …

Using social marketing to protect Wisconsin’s lakes

Wisconsin’s lakes are one of its many treasures. However, the lakes and their surrounding ecosystems are fragile and susceptible to change. Over the decades, more lakeshore property owners have developed their shorelines by removing natural vegetation to take advantage of their lakes’ recreational opportunities, as well as added lawns and beaches to achieve the look …

LSC professor Bret Shaw co-authors book on health communications

LSC Associate Professor Bret Shaw has co-authored a chapter in a new book titled “Health Communication: Strategies for Developing Global Health Programs.”  The chapter, titled “Developing and Testing Mobile Health Applications to Affect Behavior Change: Lessons from the Field,” focuses on how mobile health (mHealth) applications can be potentially powerful behavioral change tools. The authors …

Research by professor Bret Shaw shows state’s first hunt didn’t reduce tensions over wolves

Many Wisconsin residents supported the state’s decision to initiate the first managed wolf hunt in state history from October through December 2012, but support varied significantly between people who lived inside wolf range and those who did not, a new University of Wisconsin–Madison study indicates. The researchers looked at results from two surveys. In 2013, …

Congratulations to Bret Shaw on receiving tenure

Congratulations to Bret Shaw who has been promoted to Associate Professor with Tenure with the Department of Life Sciences Communication. Shaw also serves as Environmental Communication Specialist for University of Wisconsin UW Cooperative Extension. His research over the past few years has focused on how to develop effective social marketing campaigns to encourage pro-environmental behaviors with a specific focus …

Survey of Wisconsin winemakers reveals local taste

A survey completed by assistant professor and UW-Extension communications specialist Bret Shaw and LSC graduate student Camille Rogers revealed good news for Wisconsin wine lovers and devotees of local foods. In their study, Shaw and Rogers interviewed a sample of 25 winemakers in Wisconsin and found that 96 percent of them are using grapes and other fruits …

Researchers explore place meanings surrounding UW Arboretum as a public natural area

LSC doctoral candidate James T. Spartz, working with Assistant Professor Bret Shaw, recently published a paper exploring the varied and sometimes conflicting meanings associated with the UW Arboretum as a public natural area. Their article, “Place Meanings Surrounding an Urban Natural Area: A Qualitative Inquiry,” appears in the December 2011 issue of the Journal of Environmental Psychology. Spartz and Shaw found …