Growing up in the age of the internet, lots of people dream of going viral. For one LSC student, this became a reality when her TikToks on health and Dietetics went viral overnight. Going viral …
science communication
Can the ‘Flatten the Curve’ Infographic Change Social Distancing Behavior?; The Story Behind the Research
Researchers at UW-Madison, in the Department of Life Sciences Communication (LSC), have always been fascinated with studying public attitudes and behavior towards scientific topics. Through this pandemic, LSC faculty and students have been researching effective …
First Year Reflections in LSC with Sedona Chinn
Despite an unprecedented first year at UW-Madison, LSC assistant professor Sedona Chinn excelled in her new position and learned a lot along the way.
Life Sciences Communication contributes to the fight against the COVID-19 pandemic
The Department of Life Sciences Communication (LSC) has been hard at work during the COVID-19 pandemic.
Research from interdisciplinary LSC collaboration demonstrates the impact of public attitudes toward urban foxes and coyotes
A new study based on the collaborative work between LSC and the Urban Canid Project has now been published in the Journal of Human Dimensions of Wildlife.
Dietram Scheufele to receive the 2019 Spitzer Excellence in Teaching Award
We are excited to announce that LSC’s Dietram A. Scheufele has been selected to receive the 2019 Spitzer Excellence in Teaching Award!
LSC researchers find attitudes toward human genome editing vary, but all agree conversation is necessary
The following story was written by Caroline Schneider of CALS External Relations. It has been adapted and republished here. In early August 2017, an international team of scientists announced they had successfully edited the DNA of human …
LSC’s Dietram Scheufele co-edits handbook on the science of science communication
Friday June 16th, the Oxford University Press released The Oxford Handbook of the Science of Science Communication. The book, co-edited by LSC professor Dietram Scheufele, Kathleen Hall Jamieson of the Annenberg Public Policy Center at the University of Pennsylvania, and Dan Kahan of Yale …
New LSC course examines the role of narrative in science communication
The use of narrative in science has become a particularly active area of research in recent years. Narrative can be a powerful tool for any form of communication and science is no exception. But it …
From public outreach to peer review, UW–Madison scientists find value in social media
By Kelly April Tyrrell, UW-Madison University Communications Social media has erased many of the boundaries between leaders and the people they represent, between experts and the lay public, between scientists and nonscientists. It has enabled …