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College of Agricultural and Life Sciences
X (formerly Twitter): @UW_LSC Bluesky: @UW-LSC.bsky.social Facebook: @UWMadisonLSC Instagram: @uwmadison_lsc LinkedIn: @UW–Madison Life Sciences Communication
Growing up in the age of the internet, lots of people dream of going viral. For one LSC student, this became a reality when her TikToks on health and Dietetics went viral overnight. Going viral on TikTok means that a video has at least 300 views, likes, or shares that are outside of one’s immediate …
By Kelly April Tyrrell, UW–Madison University Communications Social media has erased many of the boundaries between leaders and the people they represent, between experts and the lay public, between scientists and nonscientists. It has enabled people to communicate directly and interact in unprecedented ways. At the University of Wisconsin–Madison, a survey of 372 scientists engaged …
Wisconsin’s lakes are one of its many treasures. However, the lakes and their surrounding ecosystems are fragile and susceptible to change. Over the decades, more lakeshore property owners have developed their shorelines by removing natural vegetation to take advantage of their lakes’ recreational opportunities, as well as added lawns and beaches to achieve the look …
Top scientists are not afraid to engage with the public in traditional and social media, according to new research by LSC’s Science, Media, and the Public (SCIMEP) lab published in The Scientist magazine. More importantly, public communication can also help boost their scientific careers. SCIMEP researchers found that scientists who interact more frequently with journalists …
Top scientists are not afraid to engage with the public in traditional and social media, according to new research by LSC’s Science, Media, and the Public (SCIMEP) lab published in The Scientist magazine. More importantly, public communication can also help boost their scientific careers. SCIMEP researchers found that scientists who interact more frequently with journalists had better …
LSC students are learning best practices in social media marketing from industry leader and LSC Faculty Associate Don Stanley. “Students are learning how to use digital marketing and social media tools in a strategic way,” says Stanley. Students learn how to prepare for their futures in the professional world through marketing themselves. “The goal is to …
LSC Faculty Associate Don Stanley has been named to the Social Media Marketing Magazine’s list of 100 “Top Marketing Professors on Twitter.” Stanley is new to the list this year and comes in at number 38. View the full list here. Stanley teaches popular courses on website design and social media engagement that are perpetual favorites with LSC majors and …
LSC doctoral student Kristin K. Runge and a team of Life Sciences Communication researchers have research on nanotechnology Twitter traffic in the January 2013 issue of the Journal of Nanoparticle Research. The study, “Tweeting nano: how public discourses about nanotechnology develop in social media environments,” mapped social media traffic about nanotechnology, finding that Twitter traffic expressing opinion about nanotechnology is …