College of Agricultural and Life Sciences
Congratulations to Bret Shaw who has been promoted to Associate Professor with Tenure with the Department of Life Sciences Communication. Shaw also serves as Environmental Communication Specialist for University of Wisconsin UW Cooperative Extension. His research over the past few years has focused on how to develop effective social marketing campaigns to encourage pro-environmental behaviors with a specific focus …
LSC students are learning the impacts scientific breakthroughs have on the interface of science and technology in LSC 251, “Science, Media, and Society” taught by Dietram A. Scheufele, John E. Ross Chair in Science Communication. “We live in a world where scientific breakthrough such as nanoscience or synthetic biology bring applications to the marketplace much quicker …
The Environmental Sciences Organization. is a brand new student organization formed this past semester by a group of students interested in environmental sciences. The goals of this organization are to: bring together undergraduate students who are majoring or interested in environmental science in fellowship, promote collaboration with disciplines related to environmental science in the UW–Madison community, and …
LSC 250, “Research Methods in the Communication Industry,” introduces students to the research methods used in mass communication by giving them experience in all stages of the public opinion research process, such as survey design and focus groups. The class gives students resources to develop skills in collecting, analyzing and translating data into reports for …
The National Agri-Marketing Association, otherwise known as NAMA, is a national association for professionals in marketing and agribusiness. Here on campus many LSC students have joined the UW–Madison NAMA chapter under the guidance of LSC Faculty Associate Sarah Botham. “We are affiliated with Badger NAMA, the professional organization in the area comprised of agri-marketers in a variety of fields, …
The Association of Women in Agriculture, otherwise known as AWA, is a professional, social and service organization for women involved in agriculture and life sciences at the UW–Madison. This student organization holds professional development workshops, serves the community through service projects and holds alumni networking events. “One of the requirements to be a member in …
Alpha Gamma Rho, a social and professional fraternity here at the University of Wisconsin–Madison, is home to many LSC students. The organization provides members leadership and networking opportunities in the field of agriculture. AGR strives to give members the chance to succeed and become the next leaders in the agriculture industry. Their goal is to …
LSC masters student Molly Simis will be presenting a paper as part of a panel at the Third Iowa State Summer Symposium on Science Communication, May 30 to June 1, 2013, in Ames, Iowa. She wrote the first draft of the paper she will present during her first semester in LSC Fall 2011, for Professor Dietram …
LSC students are learning the keys to a successful social marketing campaign in Assistant Professor Bret Shaw’s class LSC 515 “Public Information Campaigns and Programs.” During the semester students learn social marketing principles and plan a strategic communication campaign. “Students learn the theoretical and practical aspects of planning a social marketing campaign and participate in a group …
New research from LSC’s scimep lab, out this month in the Journal of Nanoparticle Research, examining priming effects shows how a technology is defined can alter public perception. In the study, LSC alumna Ashley Anderson (Ph.D., ’12) and colleagues find that defining nanotechnology in terms of novel applications boosters public support for the technology but does not motivate individuals …