The relationship between brand awareness and action for two national aquatic invasive species prevention brands

Newman T., Campbell T., Shaw B., Beppler T., and Duda M.D. (2026). Management of Biological Invasions. 17. 185-200. doi: 10.3391/mbi.2026.17.1.11.

Read the full article at: https://www.reabic.net/journals/mbi/2026/1/MBI_2026_Newman_etal.pdf