Dominique Brossard contributes to rapid expert consultation that provides strategies to encourage protective behaviors on college campuses

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As universities look to welcome students back for another pandemic-era semester, they can turn to new insights from the National Academy of Sciences backed by research on how to effectively communicate about COVID-19. The guidelines encourage campuses to emphasize social solidarity, work with students to craft and share messages, to avoid amplifying misinformation — even to debunk …

USDA Hatch grant awarded to LSC assistant professor to fund research aimed at unpacking the meaning of hope towards science

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Much like in the realm of marketing, the starting point to effective science communication is understanding the emotional, sensory, and cognitive reflexes that influence how subsequent information is consumed and interpreted. Much like in the realm of marketing, the starting point to effective science communication is understanding the emotional, sensory, and cognitive reflexes that influence …

Krause, N. M., Freiling, I., Beets, B., & Brossard, D. (2020)

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Fact-checking as risk communication: the multi-layered risk of misinformation in times of COVID-19. Journal of Risk Research, 1-8. DOI: 10.1080/13669877.2020.1756385

Chen, K., Bao, L., Shao, A., Ho, P., Yang, S., Wirz, C., Brossard, D., Brauer, M., & Brown, L. (2020)

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How public perceptions of social distancing evolved over a critical time period: Communication lessons learnt from the American state of Wisconsin. Journal of Science Communication. DOI: 10.22323/2.19050211

Hart, P., Chinn, S., & Soroka, S. (2020)

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Politicization and polarization in COVID-19 news coverage. Science Communication. DOI: 10.1177/1075547020950735

Powers, R., Li, N., Gibson, C., & Irlbeck, E. (2020)

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Consumers’ evaluation of animal welfare labels on poultry products. Journal of Applied Communications. DOI: 10.4148/1051-0834.2310

Newman, T. P. (2020)

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The Emergence of Science as a Political Brand. Journal of Political Marketing. DOI: 10.1080/15377857.2019.1652225

LSC students apply their strong communication skills to succeed in their summer internships

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Despite the COVID-19 pandemic and the countless associated challenges, many Life Sciences Communication students had a busy and exciting summer, Despite the COVID-19 pandemic and the countless associated challenges, many Life Sciences Communication students had a busy and exciting summer,

First Year Reflections in LSC with Kaiping Chen

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This past academic year was one unlike any other, however, LSC assistant professor Kaiping Chen did not miss a beat and enjoyed her first year at UW–Madison. This past academic year was one unlike any other, however, LSC assistant professor Kaiping Chen did not miss a beat and enjoyed her first year at UW–Madison.

Holtz Center funds thematic research cluster to investigate the implementation of clean energy in Wisconsin communities

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It is with great excitement that we announce that LSC Professor and Chair Dominique Brossard and Ph.D. Student Mikhaila Calice are among the recipients of a research cluster grant from the Robert F. and Jean E. Holtz Center for Science and Technology Studies! It is with great excitement that we announce that LSC Professor and …