Retirement Date: 2004
Schomisch (Deceased) served as a professor in the Department of Agricultural Journalism (now LSC) from 1983-2004 where he taught advertising, market research, and marketing campaign courses. His research focused on marketing communication, communication in cooperatives and other complex organizations, advertising, and public relations. He served as department chair from 1999 to 2004.Schomisch also served as an advisor for the UW-Madison National Agri-Marketing Association for 17 years. He was named Outstanding Student Advisor by the college in 1996 for his work with NAMA and in 1997 and 2003 he was named Outstanding National NAMA Advisor.