Todd Newman

Todd P. Newman is an assistant professor in the Department of Life Sciences Communication at the University of Wisconsin-Madison, an affiliate of the Robert F. and Jean E. Holtz Center for Science & Technology Studies, the Nelson Institute for Environmental Studies, and the Morgridge Institute for Research. His teaching responsibilities include courses in strategic communication and branding. 

Newman’s research broadly focuses on public opinion dynamics related to science and emerging technologies. More specifically, he examines how various entities strategically communicate and engage on these issues with different publics, and how the scientific community connects with a changing society.  

He has worked on a number of collaborative projects within this context funded by the National Science Foundation, the U.S. Department of Agriculture, the U.S. Department of Energy, the Kavli Foundation, the Chan Zuckerberg Initiative, the Burroughs Wellcome Fund, and the American Association for the Advancement of Science.  

Newman is the editor of Theory and Best Practices in Science Communication Training (Routledge, 2019) and the co-author of Brand (Kendall-Hunt, 2018). He has published extensively on the topics of public opinion, strategic communication, and public engagement in academic journals and popular media outlets. He served as an expert panelist for the National Academies of Science, Engineering, and Medicine, and contributed to multiple reports and white papers guiding public and private initiatives on public understanding and engagement with science.  

Newman received his Ph.D. in Communication at American University, and previously served as a postdoctoral research associate at the Alan Alda Center for Communicating Science at Stony Brook University. 

You can find a list of his publications on Google Scholar.