Duration: 5 weeks
In the United States, Facebook, Instagram, Twitter, LinkedIn, YouTube, SnapChat, Pinterest, WhatsApp, TikTok, Live video, Content Marketing (e.g., blogging), along with smart phones, tablets, smart devices (e.g. Alexa) drones and other tools have had major impacts on how we communicate with one another, how we learn about our world, and how we live our lives. Social Listening, Social Media Monitoring, Influencer Marketing and more are now skill sets organizations of all sizes utilize to better communicate.
With this as a backdrop, LSC 432 is a survey course exploring the communication and community impacts of social media, current social media tools, and the principles of how the different social media tools are used and how they work. In this 5-week summer course, we will explore social media from strategic, applied and tactical perspectives.
Working in the social media field is challenging. The tools and technologies change at unprecedented speed. Because of this, I believe in emphasizing overarching principles versus specific tactics because tactics change but principles do not. It’s easy to learn specific tactics by doing simple web searches and following industry thought leaders. However, few courses or sites focus on core communication principles.
LSC 432 is a five-week online-asynchronous course that runs from May 31 to July 3, 2022, and is taught by LSC Faculty Associate Don Stanley.
Enroll now by following this link.