You might not expect a single course to help prepare students for careers in advertising, journalism, market research, digital marketing, and public relations among others. But LSC 250: Research Methods in the Communication Industry does just that. The course teaches students the skills needed to synthesize and analyze data – an important skill in a broad range of fields.
LSC 250 focuses on developing research method skills including understanding research reports and data, identifying markets, segmenting audiences, measuring attitudes and developing effective campaign strategies and messages.
According to LSC chair Dominique Brossard, “The skills students learn in LSC 250 are fundamental for future academic research, but it is important to remember students will use those same skills when they graduate and move on to work in the industry. Identifying and articulating trends in data is critical.”
Through the course, students learn to design and conduct surveys, experiments and other forms of inquiry, interpret data, and write reports clearly demonstrating data significance. Additionally, students work in groups to create an experimental or observational study with their peers.
“This course is really helping me. I am planning on getting a certificate in business so this course is giving me a lot of the background knowledge needed for a career in a variety of business fields,” notes LSC major Elizabeth Woidat. “The concepts in this course can apply to a lot of different majors. It is also good to have this background knowledge when participating in research on campus.”