Much like in the realm of marketing, the starting point to effective science communication is understanding the emotional, sensory, and cognitive reflexes that influence how subsequent information is consumed and interpreted.
Fact-checking as risk communication: the multi-layered risk of misinformation in times of COVID-19. Journal of Risk Research, 1-8. DOI: 10.1080/13669877.2020.1756385
How public perceptions of social distancing evolved over a critical time period: Communication lessons learnt from the American state of Wisconsin. Journal of Science Communication. DOI: 10.22323/2.19050211
Politicization and polarization in COVID-19 news coverage. Science Communication. DOI: 10.1177/1075547020950735
Consumers’ evaluation of animal welfare labels on poultry products. Journal of Applied Communications. DOI: 10.4148/1051-0834.2310
The Emergence of Science as a Political Brand. Journal of Political Marketing. DOI: 10.1080/15377857.2019.1652225
Despite the COVID-19 pandemic and the countless associated challenges, many Life Sciences Communication students had a busy and exciting summer,
This past academic year was one unlike any other, however, LSC assistant professor Kaiping Chen did not miss a beat and enjoyed her first year at UW-Madison.
It is with great excitement that we announce that LSC Professor and Chair Dominique Brossard and Ph.D. Student Mikhaila Calice are among the recipients of a research cluster grant from the Robert F. and Jean …
A new study based on the collaborative work between LSC and the Urban Canid Project has now been published in the Journal of Human Dimensions of Wildlife.