LSC grads tackle entrepreneurship to make their dreams a reality

LSC grads go on to have careers in numerous fields, whether it’s digital marketing, technical writing, broadcast production, or science outreach.  More still go on to create their own ventures through entrepreneurship. These individuals imagine new opportunities not yet in the marketplace and take action to create successful enterprises. The businesses they create span a range of industries from agriculture to health and fitness and technology development.

Andy Peterson with his wife, Jenna, and daughter, Shirley.

One LSC entrepreneur is 2008 grad, Andy Peterson. Andy started working on a plan for his business, Limousin Live, in his LSC capstone, allowing him to jump into the company directly after graduation.  Today, Andy owns two companies. Limousin Live which helps ranchers market their herd’s genetics through quality content and information, and Peterson Craftsman Meats where he raises and harvests high-quality meats.

“LSC impacted both of my businesses by helping guide me to the industries that were the best fit for my interests,” says Peterson.  While in school, Andy learned to produce podcasts through an information radio class with LSC’s Larry Meiller, and mastered content marketing and website design from LSC’s Don Stanley and Sarah Botham. Right off the bat, he was able to provide high-quality websites and content to his ranch clients and bring social marketing strategies to the cattle arena.

“To me, LSC totally encapsulates the Wisconsin Idea because it allowed me the space to be creative. The classes in LSC provided me the tools and resources to be successful and the creative room to explore different business solutions,” notes Andy.
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