LSC grads go on to have careers in numerous fields, whether it’s digital marketing, technical writing, broadcast production, or science outreach. More still go on to create their own ventures through entrepreneurship. These individuals imagine new opportunities not yet in the marketplace and take action to create successful enterprises. The businesses they create span a range of industries from agriculture to health and fitness and technology development.
Andy Peterson with his wife, Jenna, and daughter, Shirley.
One LSC entrepreneur is 2008 grad, Andy Peterson. Andy started working on a plan for his business, Limousin Live, in his LSC capstone, allowing him to jump into the company directly after graduation. Today, Andy owns two companies. Limousin Live which helps ranchers market their herd’s genetics through quality content and information, and Peterson Craftsman Meats where he raises and harvests high-quality meats.
“LSC impacted both of my businesses by helping guide me to the industries that were the best fit for my interests,” says Peterson. While in school, Andy learned to produce podcasts through an information radio class with LSC’s Larry Meiller, and mastered content marketing and website design from LSC’s Don Stanley and Sarah Botham. Right off the bat, he was able to provide high-quality websites and content to his ranch clients and bring social marketing strategies to the cattle arena.
“To me, LSC totally encapsulates the Wisconsin Idea because it allowed me the space to be creative. The classes in LSC provided me the tools and resources to be successful and the creative room to explore different business solutions,” notes Andy.
Today, Dexter Patterson (BS ’14) is busier than ever. In addition to serving as the social and digital media specialist for the Wisconsin Foundation and Alumni Association, he is in the process of building a media company, and pursuing his master’s degree at the Brian Lamb School of Communication at Purdue University. According to Dexter, LSC defined his badger experience and helped him find his purpose.
Learn more about his LSC experience below:
Graduates from the Department of Life Sciences Communication go on to have successful careers in a wide range of industries – partly because the knowledge they learn at LSC can be applied to a wide variety of jobs. LSC alum, Sara Schoenborn (BS ’10) has used her expertise for a successful career.
After graduating, Sara pursued her dream of working in the media industry, working as the assistant editor for Agri-View, an agricultural newspaper in Wisconsin. Sara, who was also a Dairy Science major, found the job to be a perfect mix of her passions. While at Agri-View, she put to use the skills she learned at LSC, including researching and writing stories with compelling narratives, creating a strong digital media footprint, and designing print layouts. She also used the knowledge she learned in her classes to ensure she was portraying individuals in a fair and balanced way.
After approximately three years she decided it was time for a new challenge. In the spring of 2013, Sara became the executive director of Wisconsin FFA Foundation – an organization dedicated to making a positive difference in students’ lives through agricultural education. “I really viewed my job as a way to give back to an organization I was a part of while I was in high school. It was my opportunity to give back and carry on that tradition for other students,” Sara said.
Undergraduate alumna of the Department of Life Sciences Communication leave campus with strong theoretical knowledge, valuable communication skills, and lasting connections. That was certainly the case for LSC graduate Megan Madsen, BS 2011.
While a LSC undergraduate student, Madsen interned at IceCube Neutrino Observatory. She was also involved in the UW-Madison National Agri-Marketing Association chapter (NAMA) and the NAMA marketing team. While a part of the NAMA marketing team Madsen worked alongside fellow students to create and present a comprehensive marketing plan for a product not yet introduced to the market. LSC Faculty Associate Sarah Botham serves as the NAMA faculty advisor, and it was during this time that Madsen and Botham formed a strong mentor relationship.
After graduating Madsen continued to use her science communication skills at IceCube, where she worked full-time as a community and education coordinator for over four years. During that time, Madsen further developed the skills and knowledge she gained at LSC and continued to nurture the relationships she made while a student at UW-Madison.
LSC grad Megan Madsen and LSC Faculty Associate Sarah Botham
When it came time for a new challenge, Madsen reached out to Botham for professional guidance. Botham, who is an entrepreneur as well as a writer, consultant and educator, had the perfect opportunity. She had recently started a new business – WiscoBoxes™ – a themed gift box company that features only and all Wisconsin products in boxes with themes such as a badger box, a baby box, a chocolate and wine box, and others. Madsen is now the brand manager for WiscoBoxes where she is at work designing a company website, conducting market research and developing product guidelines for the company.
A passion for nutrition, health, and communication led Paige Miller to the Department of Life Sciences Communication (LSC). A 2014 Bachelor of Science graduate of LSC, she brings the skill sets and theories she picked up in LSC to her position as a digital communications specialist for Legato Healthcare Marketing near Green Bay, Wis. LSC sat down with Miller to ask her about how she uses her education and why her time with LSC is so valuable to her.
Question: Can you describe what your current position entails and explain how a UW–Madison and LSC education has been useful to you?
Miller: As a digital communications specialist at Legato Healthcare Marketing, I work with our clients—mostly rural hospitals and specialty clinics—on developing digital marketing strategies. I get to work with our account teams to align digital strategies with overall marketing goals, and I work with our creative team to ensure our digital content follows best practices. I’ve worked on everything from brand awareness campaigns for hospitals to promoting new primary care clinics and specialty service lines like urology, orthopedics and gastroenterology. Most of my projects involve keyword research, content creation, social strategy, SEO/SEM and analytics. I have a huge role in website redesigns; my job is to create the structure and navigation for sites and make sure the content is optimized for search. So I build the sitemaps and make sure the design will be easy to use for people visiting the site. My favorite projects to work on are content marketing plans that promote health and wellness and encourage audiences to take an active role in their health. Continue reading