LSC honors scholarship winners, donors, alumni, and friends at recognition reception

This past Thursday, April 20th, LSC students, faculty, and staff joined donors, alumni and friends for LSC’s annual Student and Donor Recognition Reception.

Sixteen students were honored for their academic achievements and received scholarships and awards thanks to the generous gifts from donors.  Warren Nesbitt, a 76′ graduate of LSC, served as the guest speaker. Warren, who is President of SolutionTrack Associates, reflected on his time in LSC and his successful communications career before giving students advice for their future careers.

Alumni, donors and friends traveled from near and far to attend and pass along their generosity to a new group of students, enabling many of these students to go above and beyond.   Thank you to all the generous donors for supporting our students and for all they invest in LSC!
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New LSC course examines the role of narrative in science communication

The use of narrative in science has become a particularly active area of research in recent years. Narrative can be a powerful tool for any form of communication and science is no exception.  But it is not as easy as it may seem.  When using storytelling in science, there are many questions to address. What does research tell us about what is effective when using narrative in science? What should the plot line be? What platform is best? What is the length and format? These are just a few of the questions communicators must address when composing a narrative about science.

This semester, LSC debuted a new course focusing on this emerging area in science communication – LSC 430: Communicating Science with Narrative. The course, taught by Professor Shiela Reaves, explores how storytelling can be used to communicate complex scientific topics to non-expert audiences. Students examine the impact of metaphor in science writing, the scientific paradigm shifts surrounding narrative theory, and how news-editorial thinking can be used in the sciences.

“Although storytelling is ancient to the human species, it is relatively new in the life sciences, and many scientists are not aware of the persuasive impact of non-fiction storytelling found in the news media. By understanding the power of storytelling to change minds, our students can stand out in the field,” notes Reaves.
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LSC offers online courses this summer for undergrads, grads, and non-majors alike

Summer is right around the corner and the Department of Life Sciences Communication is offering a variety of classes to educate undergraduate, graduate, and non-degree students in both the theoretical and applied side of science communication.  LSC is offering five classes this summer and each are online allowing students to enroll from all over the world.

Classes include LSC 350: Visualizing Science and Technology, an introductory course on the visual communication of science taught by professor Shiela Reaves. This online course overviews the principles of design, perception, and cognition, and outlines techniques used to portray science in the media.  Students explore visual communication through illustrated lectures and visual image analysis in both written assignments and team presentations.

LSC’s five online classes provide UW students around the globe the opportunity to participate.

LSC faculty affiliate Don Stanley is teaching LSC 432: Social Media in the Life Sciences, an online course overviewing the foundations of content marketing.  The course outlines effective digital marketing strategies and explores how social media can be leveraged for success.  Students learn tools for social media communication specific to the sciences and are tasked with building their personal social media presence.

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LSC’s Patty Loew helps facilitate University of Wisconsin and Native Nations partnership

Much of LSC professor Patty Loew’s research has focused on how indigenous people use media to form identity, reconstruct the past, and assert their sovereignty and treaty rights.  A member of the Bad River Band of Lake Superior Ojibwe, Loew’s passion for First Nation communities has led her to write multiple books and articles on Native topics, produce Native-themed documentaries, and teach various courses related to indigenous populations including the course LSC 444: Native American Environmental Issues and the Media.

LSC’s Patty Loew speaking at the 2015 UW/Native Nations Summit on Environment and Health.

Recently, her passions led her to a unique project. Loew is now working with the School of Human Ecology (SoHE) leading the UW-Native Nations Initiative, a partnership between UW-Madison, UW-Extension, and UW Colleges to improve the relationship between the University of Wisconsin and the twelve Indian nations located in the state.

In the past UW-Madison, UW-Extension, and UW Colleges have partnered with Native Nations on various efforts surrounding health services, environmental preservation, economic development, education, and more.  However, past partnership and support has sometimes been uneven, informal, or unsustainable.  The UW-Native Nations Initiative aims to build more respectful and reciprocal partnerships between the University of Wisconsin and Native Nation communities across the state.

“We haven’t done a good job of making our UW campuses welcoming spaces for Native students and our research approaches haven’t always been respectful.  We believe that we need to make changes,” Loew said.
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Alumni profile: Jill Peters leverages her LSC education to land her dream job

Jill Peters, BS ’14, has always been drawn to nature. Peters grew up in a national park in northern Wisconsin, Apostle Islands National Lakeshore, where she dreamed of working in the field.  So, when she came to UW-Madison she decided to major in Biology and she got to work studying with the hope of one day doing conservation work in the great outdoors.

However, it wasn’t long until she realized Biology wasn’t quite the right fit. “Biology just felt a bit too broad for what I wanted to do,” notes Peters. Luckily, one of her friends recommended the Department of Life Sciences Communication, and according to Jill it was the perfect fit.  “I always knew I wanted to work in conservation in some capacity, but I also wanted to have a creative outlet. I always wanted to do communications because I love writing and photography – they just come naturally to me.”  So, in her third year at UW, Jill decided to major in LSC and get her certificate in Environmental Studies.

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LSC’s Dietram Scheufele contributes to NASEM human gene editing report

Life Sciences Communication professor Dietram Scheufele served on the international committee examining the implications of human gene editing, and their report titled “Human Genome Editing: Science, Ethics, and Governance” was released today, February 14, 2017.

Human gene editing is not a new concept, however, with the emergence of CRISPR-Cas9, scientists are able to alter genes more efficiently and precisely than before.  In 2015, the National Academies of Sciences, Engineering and Medicine convened a consensus committee to better understand the clinical, ethical, legal, and social implications of this technology.

A subset of the human gene editing committee met with Rep. Bill foster (IL-11th District) on Monday February 13th to brief him on the report.

The international committee featured experts in science, law, political science, and industry from around the globe, including Scheufele and UW-Madison law and bioethics professor R. Alto Charo who co-chaired the panel.

Many of the questions posed to the panel were inevitably linked to science communication and Scheufele, who publishes extensively on public opinion of emerging technologies, was able to provide expertise to this multidisciplinary group.

According to the NASEM, “[the report] considers important questions about the human application of genome editing including: balancing potential benefits with unintended risks, governing the use of genome editing, incorporating societal values into clinical applications and policy decisions, and respecting the inevitable differences across nations and cultures that will shape how and whether to use these new technologies.”  Among the report’s contributions, it recommends criteria for germline editing, outlines the critical need for public engagement, and proposes seven general principles for the governance of human gene editing across the globe.

For more information on the report, see the following story by University Communications. Keep up with the discussion on Twitter at #GeneEditStudy.  The full report is available for download via the NASEM website.

Story adapted from University Communications.

LSC professor Dietram Scheufele awarded National Science Foundation grant to help develop innovative approaches for science learning

LSC professor Dietram Scheufele is part of a team of researchers and museums awarded a National Science Foundation grant to develop and test innovative approaches to communicating chemistry in informal science learning environments. The grant, which has a total award of $2,634,708, is titled “ChemAttitudes: Using Design-Based Research to Develop and Disseminate Strategies and Materials to Support Chemistry Interest, Relevance, and Self-Efficacy.”  Scheufele will serve as the principle investigator for the Wisconsin component of the grant and Scheufele’s advisee Emily Howell, a doctoral student in the Nelson Institute and member of LSC’s SCIMEP research group, will serve as project assistant.

nsf-logoThe grant is led by the Museum of Science in Boston and is a unique collaboration between science museums and research leaders in the field of science communication. Chemistry is present almost everywhere in our lives, and many people are also fearful of “chemicals” in their food or the environment.  So far, however, chemistry is a field that is underrepresented in science museums and other science outreach activities.
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Exciting lineup planned for LSC’s science communication colloquium

Mark your calendars: LSC’s science communication colloquium is once again bringing acclaimed speakers from near and far. Every week, attendees of the colloquium hear from experts in bioethics, science communication, scientific art, science and technology studies, science policy, and new information technologies, among other interesting areas.

The colloquium takes place each Wednesday from 12:05 to 1 p.m. in 135 Hiram Smith Hall. This semester the colloquium is organized by LSC chair Dominique Brossard.

Check out the list of speakers below. All faculty, staff, and students are welcome to attend. You can click each speakers’ name for more information about them. Follow @UW_LSC or #uwlsc700 on Twitter for live tweets from the talks  Most importantly, after each speaker, a link by their names will take you to a video of their talk.  Read the full post »

LSC 515 students campaign to “Clean the Stream” at Union South

Story by Sarah Krier. Sarah is an undergraduate student majoring in LSC and the Department of Life Sciences Communication 2016-17 Lenore Landry Scholar

As the fall semester came to a close, students in LSC 515: Public Information Campaigns and Programs presented their semester’s work in front of a room full of professors, Union South employees, and peers. Four separate teams competed to determine whose campaign to clean the waste stream at Union South was most thorough, well communicated, and cohesive.

LSC 515 is a capstone course focusing on understanding the principles of social marketing and utilizing these principles to plan a strategic communications campaign to promote issues of public interest like environmental conservation and health conscious behavior.

“The curriculum provides the opportunity to bring together communication methods and theory, all that students have learned during their time with LSC, and develop a real-world social marketing campaign,” said Associate Professor Bret Shaw who taught the course last semester.

Students conducted a trash audit of the waste stream at Union South as a part of their project. Pictured here are (left to right) Shelby Kuenzli, Nikki Rasmussen, Sam Marquardt, Madeline Fischer, Bret Shaw, Maria Castillo.

Students conducted a trash audit of the waste stream at Union South as a part of their project. Pictured here are (left to right) Shelby Kuenzli, Nikki Rasmussen, Sam Marquardt, Madeline Fischer, Bret Shaw, and Maria Castillo.

Students were tasked with finding creative marketing communication strategies to enhance Union South’s recycling initiatives. “Clean the Stream” was the students’ slogan, stemming from the idea that waste becomes contaminated because of the lack of proper sorting measures—recycling trash items or vice versa. After conducting both observational reports and interviews with students at the Union, it was observed that an overwhelmingly high number of students reported that they generally felt confused about what items were recyclable, compostable, and what should ultimately go in the trash. Items that are most problematic include plastic straws, silverware, and coffee sleeves.
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Life Sciences Communication graduates have promising job prospects

With the start of the semester, many students are now on the job market for the first time or they are starting the last semester of their undergraduate careers. Searching for a job can sometimes seem like a daunting task, but students can take solace in the promising job outlook for agriculture related fields.

IMG_2781 (1)“LSC majors know how prepared they are for their career choices in communicating science – they understand research methods so they can stay current and most importantly they understand audiences and what attracts them across digital platforms. This confidence results in better job interviews, and ultimately in great jobs” notes LSC professor and director of undergraduate studies, Shiela Reaves.

The recently released 2015/2016 Entry-level Job Report for Recent Graduates in Agriculture and Related Disciplines provides insight into the number of graduates and starting salaries for those graduating from colleges in agriculture and life sciences.  The report shows that although overall entry-level salaries have stayed relatively constant, the number of entry-level positions is on the rise.
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