The book is aimed to bring together the work of cutting-edge communications scholars to advance cultivation theory in the new media age and review research from the past ten years into the role of television viewing and public attitudes about the social world.
In a chapter co-authored with Anthony Dudo, a UW Ph.D. graduate and Assistant Professor at the University of Texas at Austin, “Cultivation of Attitudes Toward Science,” Professor Brossard explores research into cultivation of public attitudes about science and television viewing. In another chapter, Professor Scheufele, writing with James Shanahan, Professor of Communications at Boston University, compares cultivation with with spiral of silence theory, using the issue of smoking as a case study.
Living with Television Now: Advances in Cultivation Theory and Research is edited by Michael Morgan, Professor of Communication at the University of Massachusetts-Amherst, James Shanahan, and Nancy Signorielli, Professor of Communication at the University of Delaware. It is available through Peter Lang. More information on the book is available here.