LSC and UW Cooperative Extension Unveil New Environmental Communication Newsletter
There is widespread evidence that human behavior can have harmful effects on the environment. But despite the strong link between human behavior and environmental degradation, many people continue their daily activities, paying little attention to ecological concerns, even when they are aware of how they might live more sustainably.
A new, free newsletter, “Environmental Communication and Social Marketing,” has been created by faculty from the UW-Madison and UW Cooperative Extension to address this problem. The newsletter teaches innovative, psychology-based strategies for promoting behaviors that positively impact the environment.
This publication is multidisciplinary, drawing from the social and natural sciences to highlight practical, evidence-based approaches that encourage sustainable behavior. It focuses on a range of issues that are crucial to protecting natural resources in Wisconsin such as adopting storm water management practices, preventing the spread of aquatic invasive species and restoring habitat for wildlife and fish.
“Environmental Communication and Social Marketing” is expected to be published three times per year in both print and Web versions. To subscribe to an e-mail version of this newsletter, send an email to join-ecsm@lists.wisc.edu. In addition to the newly launched website, there is a PDF version of the newsletter and more details at UW News. For information about covering this new publication, contact Bret Shaw, Co-Editor of the newsletter and Environmental Communication Specialist for UW Cooperative Extension and Asst. Professor in the Department of Life Sciences Communication, at brshaw@wisc.edu or 608-890-1878.