Sarah Botham’s career involves being a science, agriculture, and business writer, as well as an entrepreneur, marketing and public relations consultant, and educator. As a faculty associate for the Department of Life Sciences Communication, Sarah brings a unique blend of business acumen and agriculture marketing and communications experience to the classroom. She teaches classes on agricultural marketing, advertising, and print & electronic media design for the life sciences, among other courses.
She began her career as a daily newspaper reporter and then left the newspaper business to pursue a position in the political arena, working as a media analyst, writer, and photographer in Wisconsin’s Assembly Caucus. Following a two-year stint as managing editor of InBusiness magazine in Madison, she launched Botham, INK., a marketing and public relations consulting firm that specializes in branding and strategic planning for businesses. She is also the director of marketing for her husband’s business, Botham Vineyards & Winery, president and founder of Acala Farms, a food products business launched in 2012 and president and founder of WiscoBoxes, an all-Wisconsin-products online gift box company founded in 2016.
As advisor for the University of Wisconsin-Madison student chapter of the National Agri-Marketing Association (NAMA), Botham oversees the organization’s activities and functions as instructor and competition coach for the 2016 national champion NAMA student marketing team. She was recognized as Outstanding Student Advisor by the NAMA national organization in 2008 and has helped the team earn numerous awards. Under her guidance, the NAMA marketing team has placed in the top four nationally in 10 of 13 years, including its 2016 national championship and brought home tens of thousands of dollars in scholarships.