LSC Alumni Profile: 2014 grad Dexter Patterson finds his purpose at LSC

Today, Dexter Patterson (BS ’14) is busier than ever. In addition to serving as the social and digital media specialist for the Wisconsin Foundation and Alumni Association, he is in the process of building a media company, and pursuing his master’s degree at the Brian Lamb School of Communication at Purdue University. According to Dexter, LSC defined his badger experience and helped him find his purpose.

Learn more about his LSC experience below:

LSC classes collaborate with the City of Monona through UW’s UniverCity Year Program

Story by Sarah Krier. Sarah is an undergraduate student majoring in LSC and the Department of Life Sciences Communication 2016-17 Lenore Landry Scholar

The 2016-2017 academic year marked the first year of the University of Wisconsin’s UniverCity Year program, where twenty-three classes across campus teamed up with the City of Monona to work on projects aimed at helping the city address key programs. The Department of Life Sciences Communication continued our tradition of engaging with Wisconsin communities by having two classes team up with UniverCity to help the City of Monona tackle projects while providing students an opportunity to immerse themselves in real-world professional experiences. One of LSC’s capstone classes developed a city-wide leaf management campaign, while students in LSC’s Information Radio class produced public service announcements for the city.
Continue reading

LSC honors scholarship winners, donors, alumni, and friends at recognition reception

This past Thursday, April 20th, LSC students, faculty, and staff joined donors, alumni and friends for LSC’s annual Student and Donor Recognition Reception.

Sixteen students were honored for their academic achievements and received scholarships and awards thanks to the generous gifts from donors.  Warren Nesbitt, a 76′ graduate of LSC, served as the guest speaker. Warren, who is President of SolutionTrack Associates, reflected on his time in LSC and his successful communications career before giving students advice for their future careers.

Alumni, donors and friends traveled from near and far to attend and pass along their generosity to a new group of students, enabling many of these students to go above and beyond.   Thank you to all the generous donors for supporting our students and for all they invest in LSC!
Continue reading

New LSC course examines the role of narrative in science communication

The use of narrative in science has become a particularly active area of research in recent years. Narrative can be a powerful tool for any form of communication and science is no exception.  But it is not as easy as it may seem.  When using storytelling in science, there are many questions to address. What does research tell us about what is effective when using narrative in science? What should the plot line be? What platform is best? What is the length and format? These are just a few of the questions communicators must address when composing a narrative about science.

This semester, LSC debuted a new course focusing on this emerging area in science communication – LSC 430: Communicating Science with Narrative. The course, taught by Professor Shiela Reaves, explores how storytelling can be used to communicate complex scientific topics to non-expert audiences. Students examine the impact of metaphor in science writing, the scientific paradigm shifts surrounding narrative theory, and how news-editorial thinking can be used in the sciences.

“Although storytelling is ancient to the human species, it is relatively new in the life sciences, and many scientists are not aware of the persuasive impact of non-fiction storytelling found in the news media. By understanding the power of storytelling to change minds, our students can stand out in the field,” notes Reaves.
Continue reading

LSC offers online courses this summer for undergrads, grads, and non-majors alike

Summer is right around the corner and the Department of Life Sciences Communication is offering a variety of classes to educate undergraduate, graduate, and non-degree students in both the theoretical and applied side of science communication.  LSC is offering five classes this summer and each are online allowing students to enroll from all over the world.

Classes include LSC 350: Visualizing Science and Technology, an introductory course on the visual communication of science taught by professor Shiela Reaves. This online course overviews the principles of design, perception, and cognition, and outlines techniques used to portray science in the media.  Students explore visual communication through illustrated lectures and visual image analysis in both written assignments and team presentations.

LSC’s five online classes provide UW students around the globe the opportunity to participate.

LSC faculty affiliate Don Stanley is teaching LSC 432: Social Media in the Life Sciences, an online course overviewing the foundations of content marketing.  The course outlines effective digital marketing strategies and explores how social media can be leveraged for success.  Students learn tools for social media communication specific to the sciences and are tasked with building their personal social media presence.

Continue reading

LSC’s Patty Loew helps facilitate University of Wisconsin and Native Nations partnership

Much of LSC professor Patty Loew’s research has focused on how indigenous people use media to form identity, reconstruct the past, and assert their sovereignty and treaty rights.  A member of the Bad River Band of Lake Superior Ojibwe, Loew’s passion for First Nation communities has led her to write multiple books and articles on Native topics, produce Native-themed documentaries, and teach various courses related to indigenous populations including the course LSC 444: Native American Environmental Issues and the Media.

LSC’s Patty Loew speaking at the 2015 UW/Native Nations Summit on Environment and Health.

Recently, her passions led her to a unique project. Loew is now working with the School of Human Ecology (SoHE) leading the UW-Native Nations Initiative, a partnership between UW-Madison, UW-Extension, and UW Colleges to improve the relationship between the University of Wisconsin and the twelve Indian nations located in the state.

In the past UW-Madison, UW-Extension, and UW Colleges have partnered with Native Nations on various efforts surrounding health services, environmental preservation, economic development, education, and more.  However, past partnership and support has sometimes been uneven, informal, or unsustainable.  The UW-Native Nations Initiative aims to build more respectful and reciprocal partnerships between the University of Wisconsin and Native Nation communities across the state.

“We haven’t done a good job of making our UW campuses welcoming spaces for Native students and our research approaches haven’t always been respectful.  We believe that we need to make changes,” Loew said.
Continue reading

Alumni profile: Jill Peters leverages her LSC education to land her dream job

Jill Peters, BS ’14, has always been drawn to nature. Peters grew up in a national park in northern Wisconsin, Apostle Islands National Lakeshore, where she dreamed of working in the field.  So, when she came to UW-Madison she decided to major in Biology and she got to work studying with the hope of one day doing conservation work in the great outdoors.

However, it wasn’t long until she realized Biology wasn’t quite the right fit. “Biology just felt a bit too broad for what I wanted to do,” notes Peters. Luckily, one of her friends recommended the Department of Life Sciences Communication, and according to Jill it was the perfect fit.  “I always knew I wanted to work in conservation in some capacity, but I also wanted to have a creative outlet. I always wanted to do communications because I love writing and photography – they just come naturally to me.”  So, in her third year at UW, Jill decided to major in LSC and get her certificate in Environmental Studies.

Continue reading

LSC’s Dietram Scheufele contributes to NASEM human gene editing report

Life Sciences Communication professor Dietram Scheufele served on the international committee examining the implications of human gene editing, and their report titled “Human Genome Editing: Science, Ethics, and Governance” was released today, February 14, 2017.

Human gene editing is not a new concept, however, with the emergence of CRISPR-Cas9, scientists are able to alter genes more efficiently and precisely than before.  In 2015, the National Academies of Sciences, Engineering and Medicine convened a consensus committee to better understand the clinical, ethical, legal, and social implications of this technology.

A subset of the human gene editing committee met with Rep. Bill foster (IL-11th District) on Monday February 13th to brief him on the report.

The international committee featured experts in science, law, political science, and industry from around the globe, including Scheufele and UW-Madison law and bioethics professor R. Alto Charo who co-chaired the panel.

Many of the questions posed to the panel were inevitably linked to science communication and Scheufele, who publishes extensively on public opinion of emerging technologies, was able to provide expertise to this multidisciplinary group.

According to the NASEM, “[the report] considers important questions about the human application of genome editing including: balancing potential benefits with unintended risks, governing the use of genome editing, incorporating societal values into clinical applications and policy decisions, and respecting the inevitable differences across nations and cultures that will shape how and whether to use these new technologies.”  Among the report’s contributions, it recommends criteria for germline editing, outlines the critical need for public engagement, and proposes seven general principles for the governance of human gene editing across the globe.

For more information on the report, see the following story by University Communications. Keep up with the discussion on Twitter at #GeneEditStudy.  The full report is available for download via the NASEM website.

Story adapted from University Communications.

LSC professor Dietram Scheufele awarded National Science Foundation grant to help develop innovative approaches for science learning

LSC professor Dietram Scheufele is part of a team of researchers and museums awarded a National Science Foundation grant to develop and test innovative approaches to communicating chemistry in informal science learning environments. The grant, which has a total award of $2,634,708, is titled “ChemAttitudes: Using Design-Based Research to Develop and Disseminate Strategies and Materials to Support Chemistry Interest, Relevance, and Self-Efficacy.”  Scheufele will serve as the principle investigator for the Wisconsin component of the grant and Scheufele’s advisee Emily Howell, a doctoral student in the Nelson Institute and member of LSC’s SCIMEP research group, will serve as project assistant.

nsf-logoThe grant is led by the Museum of Science in Boston and is a unique collaboration between science museums and research leaders in the field of science communication. Chemistry is present almost everywhere in our lives, and many people are also fearful of “chemicals” in their food or the environment.  So far, however, chemistry is a field that is underrepresented in science museums and other science outreach activities.
Continue reading

LSC’s science communication colloquium featured an exciting lineup

This semester’s LSC science communication colloquium brought acclaimed speakers from near and far. Every week of the semester attendees of the colloquium heard from experts in bioethics, science communication, scientific art, science and technology studies, science policy, and new information technologies, among other interesting areas.

Check out the list of speakers below. You can click each speakers’ name for more information about them. After each speaker, a link by their names will take you to a video and audio stream of their talk.  Continue reading