The Department of Life Sciences Communication partnered with the Arts Institute and other entities across campus to put on a one-day Communicating Science training for UW-Madison scientists on Monday, March 30. LSC professor Dietram Scheufele gave the opening plenary talk titled “The Science of Science Communication: Why Knowing Your Audience Matters.” Ron Seely, LSC senior lecturer and award-winning science writer, was in charge of the written storytelling session.
“It was very exciting to bring together so many parts of campus to help scientists learn the importance of communicating their work,” said Dominique Brossard, chair of LSC. “The lines between science, politics and society increasingly blur in today’s rapidly changing media environment and it’s essential for scientists to know their way around those issues.”
The Communicating Science training helped scientists learn techniques and ideas to better communicate with their various audiences, such as the public, the media, government officials, each other, and potential sources of funding.
“It was especially exciting to partner with the Department of Life Sciences Communication, which has led the way for science communication,” said Norma Saldivar, executive director of the Arts Institute. “As we develop the UW-Madison approach to teaching this material, LSC’s history as a pioneer in the theory and practice of science communication brings a crucial research perspective. As interest in science communication explodes nationally, we profoundly appreciate this truly multidisciplinary collaboration and look forward to being part of the innovation happening here on our campus.”
The training incorporated oral storytelling, written storytelling, as well as science communication theory.
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