Participants in the Communicating Science workshop discuss what they've learned in the Bringing it All Together session. Photo by Aliza Rand.

LSC helps host Communicating Science workshop

The Department of Life Sciences Communication partnered with the Arts Institute and other entities across campus to put on a one-day Communicating Science training for UW-Madison scientists on Monday, March 30. LSC professor Dietram Scheufele gave the opening plenary talk titled “The Science of Science Communication: Why Knowing Your Audience Matters.” Ron Seely, LSC senior lecturer and award-winning science writer, was in charge of the written storytelling session. [caption id="attachment_10497" align="alignleft" width="300"] Dietram Scheufele discusses the science of science communication in his plenary at the Communicating Science workshop.[/caption] “It was very exciting to bring together so many parts of campus to help scientists learn the importance of communicating their work,” said Dominique Brossard, chair of LSC. “The lines between science, politics and society increasingly blur in today’s rapidly changing media environment and it’s essential for scientists to know their way around those issues.”
March 23, 2015
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LSC class teaches students to navigate the intersections of science and society

LSC students are learning the impacts of scientific breakthroughs at the interface of science and society in LSC 251: Science, Media, and Society. [caption id="attachment_10520" align="alignleft" width="300"] Dietram Scheufele, John E. Ross Professor in Science Communication, lectures to his large class of LSC 251 students.[/caption] “We live in a world where scientific breakthroughs such as nanoscience or synthetic biology bring applications to the marketplace much quicker than ever before,” said professor Dietram Scheufele, who teaches the class this semester. “These applications raise ethical, legal and societal questions that are sometimes difficult to answer.”
April 10, 2015
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Sheila-Reaves-1935-e1383102366144

Neuroaesthetics ties art with science

By Brita Larson, Science Reporter at The Daily Cardinal Shiela Reaves’ office is exactly what you’d imagine a professor’s office to look like: cozily collegiate with books everywhere. There is an entire wall made up of bookshelves and there are stacks of books on the two desks in the office. When I mentioned to Reaves that I was interested in neuroaesthetics, the science of the visual brain, she began to whirl about her office, plucking books from piles and from the shelves. [caption id="attachment_458" align="alignright" width="214"] Shiela Reaves, LSC professor and Director of Undergraduate Studies.[/caption] Reaves is a professor in the Life Sciences Communication department. The beauty of the Life Sciences Communication faculty is that they dabble in many fields; in academic terms, they’re highly interdisciplinary. Reaves is no exception. Her academic research lies in a field called “neuroaesthetics.” Neuroaesthetics studies how our visual brain processes images, specifically art and photography.
March 13, 2015
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Recent Publications

  • Amato, M.S., Shaw, B.R., Haack, J., & Moore, C.F. (2015) Shoreline maintenance behaviors and the structure of lake property owners’ beliefs. Lakes and Reservoir Management, 31(1), 44-49. (more…)

  • Spartz, J., Rickenbach, M. & Shaw, B.R. (2015) Bioenergy and land use change: Comparing narrative frames of agriculture and forestry. Biomass & Bioenergy, 75, 1 10. doi: 10.1016/j.biombioe.2015.01.026 (more…)

  • Yeo, S., Xenos, M., Brossard, D., Scheufele, D. (2015) Selecting Our Own Science:
    How Communication Contexts and Individual Traits Shape Information Seeking. The ANNALS of the American Academy of Political and Social Science. March 2015. 658: 172-191. doi:10.1177/0002716214557782

    (more…)

  • Liang, X., Su, L. Y.-F., Yeo, S. K., Scheufele, D. A., Brossard, D., Xenos, M. A., Nealey, P., & Corley, E. A. (2014) Building buzz: (Scientists) communicating science in new media environments. Journalism & Mass Communication Quarterly, doi: 10.1177/1077699014550092
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