LSC researchers find link between scientists’ public engagement and citation rates

Many scientists may still see talking to reporters or using social media to publicize their research as a poor use of their time, but a new study by researchers in the Department of Life Sciences Communication suggests otherwise.
October 24, 2014
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LSC Announces New Scholarship Program

The Department of Life Sciences Communication is pleased to announce the creation of a new scholarship program, thanks to a generous donation from Farm Journal Media. [caption id="attachment_10211" align="alignright" width="300"] Photo courtesy of Farm Journal Media.[/caption] The program is a ten-year, $60,000 scholarship program to help students interested in agricultural journalism learn about the exciting field. The scholarships are co-funded by Farm Journal and its CEO, Andy Weber.
November 10, 2014

Risk Communication Roundtable Gives Students Unique Experience

Risk is a complex issue and it inundates every part of our lives. Some risk decisions are mundane. Is it more risky to fly or drive? How risky is it to eat raw fish in sushi? But when it comes to science and technology there are bigger questions to ask. What are the risks involved in not vaccinating a child? How safe are genetically modified crops for the environment? Is nuclear energy risky? What are the dangers of climate change? When thinking specifically about Wisconsin and its natural resources, what are the risks and benefits involved with manure irrigation, the farming technique of irrigating crops with manure as a form of fertilizer? [caption id="attachment_10161" align="alignleft" width="400"] Left to Right: Ken Genskow, a UW associate professor and leader of a UW-Extension work group; Ron Seely, science journalist and LSC senior lecturer; Dawn Haag, assistant vice president of Badgerland Financial and farmer.[/caption] It is these ...
October 31, 2014

Recent Publications

  • Liang, X., Su, L. Y.-F., Yeo, S. K., Scheufele, D. A., Brossard, D., Xenos, M. A., Nealey, P., & Corley, E. A. (2014) Building buzz: (Scientists) communicating science in new media environments. Journalism & Mass Communication Quarterly, doi: 10.1177/1077699014550092

  • Scheufele, D. A. (2014). Science communication as political communication. PNAS 2014 111: 13585-13592.


  • Howell, A., Shaw, B.R. & Alvarez, G. (2014). Bait Shop Owners as Opinion Leaders: A Test of the Theory of Planned Behavior to Predict Pro-Environmental Outreach Behaviors and Intentions.  (more…)

  • Kim, J., Yeo, S. K., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2014). Disentangling the influence of value predispositions and risk/benefit perceptions on support for nanotechnology among the American public. Risk Analysis, 34(5), 965-980. doi: 10.1111/risa.12141


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