Participants in the Communicating Science workshop discuss what they've learned in the Bringing it All Together session. Photo by Aliza Rand.

LSC helps host Communicating Science workshop

The Department of Life Sciences Communication partnered with the Arts Institute and other entities across campus to put on a one-day Communicating Science training for UW-Madison scientists on Monday, March 30. LSC professor Dietram Scheufele gave the opening plenary talk titled “The Science of Science Communication: Why Knowing Your Audience Matters.” Ron Seely, LSC senior lecturer and award-winning science writer, was in charge of the written storytelling session. [caption id="attachment_10497" align="alignleft" width="300"] Dietram Scheufele discusses the science of science communication in his plenary at the Communicating Science workshop.[/caption] “It was very exciting to bring together so many parts of campus to help scientists learn the importance of communicating their work,” said Dominique Brossard, chair of LSC. “The lines between science, politics and society increasingly blur in today’s rapidly changing media environment and it’s essential for scientists to know their way around those issues.”
March 23, 2015

LSC class teaches students to navigate the intersections of science and society

LSC students are learning the impacts of scientific breakthroughs at the interface of science and society in LSC 251: Science, Media, and Society. [caption id="attachment_10520" align="alignleft" width="300"] Dietram Scheufele, John E. Ross Professor in Science Communication, lectures to his large class of LSC 251 students.[/caption] “We live in a world where scientific breakthroughs such as nanoscience or synthetic biology bring applications to the marketplace much quicker than ever before,” said professor Dietram Scheufele, who teaches the class this semester. “These applications raise ethical, legal and societal questions that are sometimes difficult to answer.”
April 10, 2015
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CEO of Farm Journal returns to LSC to finish degree, give back to students

It takes passion and drive for someone at the height of his career to go back to school to finish his degree. “In all those years out of school, my career went so fast, but it would haunt me,” began Andy Weber, the 61-year-old CEO of Farm Journal Media. “It would actually wake me up at night thinking ‘I did all that work but I don’t have that degree.’ ” [caption id="attachment_10209" align="alignleft" width="150"] Andy Weber, CEO of Farm Journal Media.[/caption] Weber did indeed go back to college and was awarded a Bachelor of Science degree in Life Sciences Communication in December 2014. During this time he has become a strong supporter of the Department of Life Sciences Communication and of its students. Last year he and Farm Journal began a scholarship and internship program for students interested in agricultural media. He will also serve as the keynote speaker at the LSC student ...
April 29, 2015

Recent Publications

  • Amato, M.S., Shaw, B.R., Haack, J., & Moore, C.F. (2015) Shoreline maintenance behaviors and the structure of lake property owners’ beliefs. Lakes and Reservoir Management, 31(1), 44-49. (more…)

  • Spartz, J., Rickenbach, M. & Shaw, B.R. (2015) Bioenergy and land use change: Comparing narrative frames of agriculture and forestry. Biomass & Bioenergy, 75, 1 10. doi: 10.1016/j.biombioe.2015.01.026 (more…)

  • Yeo, S., Xenos, M., Brossard, D., Scheufele, D. (2015) Selecting Our Own Science:
    How Communication Contexts and Individual Traits Shape Information Seeking. The ANNALS of the American Academy of Political and Social Science. March 2015. 658: 172-191. doi:10.1177/0002716214557782


  • Liang, X., Su, L. Y.-F., Yeo, S. K., Scheufele, D. A., Brossard, D., Xenos, M. A., Nealey, P., & Corley, E. A. (2014) Building buzz: (Scientists) communicating science in new media environments. Journalism & Mass Communication Quarterly, doi: 10.1177/1077699014550092

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