lsc-515-trash-audit_2

LSC 515 students campaign to “Clean the Stream” at Union South

Story by Sarah Krier. Sarah is an undergraduate student majoring in LSC and the Department of Life Sciences Communication 2016-17 Lenore Landry Scholar As the fall semester came to a close, students in LSC 515: Public Information Campaigns and Programs presented their semester’s work in front of a room full of professors, Union South employees, and peers. Four separate teams competed to determine whose campaign to clean the waste stream at Union South was most thorough, well communicated, and cohesive. LSC 515 is a capstone course focusing on understanding the principles of social marketing and utilizing these principles to plan a strategic communications campaign to promote issues of public interest like environmental conservation and health conscious behavior. “The curriculum provides the opportunity to bring together communication methods and theory, all that students have learned during their time with LSC, and develop a real-world social marketing campaign,” said Associate Professor Bret Shaw who taught the ...
January 20, 2017
1
research
10
img_1232

Exciting lineup planned for LSC’s science communication colloquium

Mark your calendars: LSC’s science communication colloquium will once again bring acclaimed speakers from near and far. Attendees of the colloquium will hear from experts in bioethics, science communication, scientific art, science and technology studies, science policy, and new information technologies, among other interesting areas. The colloquium will take place each Wednesday from 12:05 to 1 p.m. in 135 Hiram Smith Hall. This semester the colloquium is organized by LSC chair Dominique Brossard. Check out the list of speakers below. All faculty, staff, and students are welcome to attend. You can click each speakers' name for more information about them. Follow @UW_LSC or #uwlsc700 on Twitter for live tweets from the talks  Most importantly, after each speaker, a link by their names will take you to a video of their talk.  Speaker Schedule: 01/18– – Introduction – 01/25– Dietram Scheufele John E. Ross Professor, Department of Life Sciences Communication, UW- Madison 02/01– Neil Stenhouse Assistant Professor, Department of Life Sciences Communication, UW- Madison 02/08– Michael Wagner Associate Professor, School of Journalism ...
January 23, 2017
3
teaching-outreach
10

Life Sciences Communication graduates have promising job prospects

With the start of the semester, many students are now on the job market for the first time or they are starting the last semester of their undergraduate careers. Searching for a job can sometimes seem like a daunting task, but students can take solace in the promising job outlook for agriculture related fields. “LSC majors know how prepared they are for their career choices in communicating science – they understand research methods so they can stay current and most importantly they understand audiences and what attracts them across digital platforms. This confidence results in better job interviews, and ultimately in great jobs” notes LSC professor and director of undergraduate studies, Shiela Reaves. The recently released 2015/2016 Entry-level Job Report for Recent Graduates in Agriculture and Related Disciplines provides insight into the number of graduates and starting salaries for those graduating from colleges in agriculture and life sciences.  The report shows that although overall entry-level salaries ...
January 12, 2017
5
students
10

Recent Publications

  • Spartz, J.T., Su, L., Griffin, R, Brossard, D. & Dunwoody, S. (2017).  YouTube, social norms and perceived salience of climate change in the American mind.
    (more…)

  • Witzling, L., Shaw, B., & Seiler, D. (2016). Segmenting boaters based on level of transience: outreach and policy implications for the prevention of aquatic invasive species.  (more…)

  • Kim, J., Brossard, D., Scheufele, D. A., & Xenos, M. (2016). “Shared” information in the age of big data: Exploring sentiment expression related to nuclear energy on Twitter. (more…)

  • Myers, T., Kotcher, J., Stenhouse, N., Anderson, A.A., Maibach, E., Beall, L., & Leiserowitz, A. (2016). Predictors of trust in the general science & climate science research of US federal agencies. (more…)

+ More Publications