LSC capstone creates campaigns to promote recycling in dorms

Here at the University of Wisconsin–Madison, many hopeful graduates must fulfill a capstone requirement. From engineering to education, capstone courses are a culmination and application of everything students have learned during their college careers. For Department of Life Sciences Communication (LSC) undergraduates, one of their capstones offers the chance to develop a marketing communication campaign for a real-world nonprofit client working in a science, health, or environmental area. [caption id="attachment_11286" align="alignright" width="325"] The client for this year's LSC 515 class was Residents for Environmental Sustainability (RES), a new organization started through the Office of Sustainability aimed at increasing student awareness and involvement in sustainability.[/caption] LSC 515: Public Information Campaigns and Programs focuses on marketing strategies: how to research a problem and target audience, decide which communication methods to use, and evaluate the effectiveness of an implemented strategy. Not only does the course allow students to apply the strategic communication knowledge they’ve gained over ...
May 11, 2016

Paul Fanlund: For embattled UW, is blasting back smart?

The following column was written by Paul Funland, editor and executive publisher of The Capital Times. It’s been published by The Capital Times and republished here.  [caption id="attachment_11323" align="alignleft" width="300"] UW-Madison science communication professor Dietram Scheufele says a more effective response to GOP attacks on higher education in Wisconsin would be to win the hearts and minds of political noncombatants across the state.[/caption] In March 2013, Rebecca Blank had to know the touchy political terrain onto which she was stepping. The last hurdle to her getting the job offer as chancellor of the University of Wisconsin-Madison was her then-current role as acting U.S. Secretary of Commerce for President Obama. Legislative Republicans were wary of her, but were eventually reassured that she was an apolitical, economics policy wonk and that her husband worked for a conservative think tank, according to my sources privy to the process at the time. These days, Blank is warning campus faculty ...
May 28, 2016

Announcing the winners of the first “My LSC” contest

The Department of Life Sciences Communication (LSC) is happy to announce the winners of its first “My LSC” contest. Molly Sequin earned first place, Travis Senn second place, and Olivia Riedel third. The My LSC contest started this semester as a way for students to tell their story about the people, places, experiences, and memories that have shaped their time in the department. Students could submit entries in the form of a blog, photographs, or video. Submissions needed to speak to their time here and beyond, such as what LSC means to them, why they chose it as their major, what they want to do with their LSC degree, and more. To reward their hard work, the top three winners will receive multiple prizes. The top three students will receive $500, $300, and $200, respectively. Their work will also be showcased on the LSC website and social media channels, as well as ...
May 6, 2016

Recent Publications

  • Kim, J., Brossard, D., Scheufele, D. A., & Xenos, M. (2016). “Shared” information in the age of big data: Exploring sentiment expression related to nuclear energy on Twitter. (more…)

  • Myers, T., Kotcher, J., Stenhouse, N., Anderson, A.A., Maibach, E., Beall, L., & Leiserowitz, A. (2016). Predictors of trust in the general science & climate science research of US federal agencies. (more…)

  • Koh, E. J., Dunwoody, S., Brossard, D., & Allgaier, J. (2016). Mapping neuroscientists’ perceptions of the nature and effects of public visibility.  (more…)

  • Simis, M.J., Yeo, S.K., Rose, K.M., Brossard, D., Scheufele, D.A., & Pope, B.K. (2016). New media audiences’ perceptions of male and female scientists in two sci-fi movies.  (more…)

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