New LSC Research: Are confidence effects about science widening?

When it comes to science, socioeconomic status may widen confidence gaps among the least and most educated groups in society, according to a new study by researchers at the University of Wisconsin-Madison's Science, Media and the Public research group.
July 16, 2014

Professor publishes second book on Native American culture and environment

Patty Loew, a professor in the Department of Life Sciences Communication, has done it again. Her passions for her own Native American culture, story telling, and environmental stewardship have combined into the completion of a second book. “Seventh Generation Earth Ethics: Native Voices of Wisconsin” is a collection of Native biographies that highlights one prominent figure from each of the 12 Indian nations of Wisconsin.
October 10, 2014

Alumna to receive CALS Distinguished Alumni Award

Shelly Mayer says she hasn’t worked a day since 1988 — but that’s only because she has loved what she does since she graduated from the Department of Life Sciences Communication that year. It’s because this love shines through in her work as executive director of the Professional Dairy Producers of Wisconsin and her numerous other endeavors that she has been selected to receive the College of Agricultural and Life Sciences Distinguished Alumni Award.
September 24, 2014

Recent Publications

  • Liang, X., Su, L. Y.-F., Yeo, S. K., Scheufele, D. A., Brossard, D., Xenos, M. A., Nealey, P., & Corley, E. A. (2014) Building buzz: (Scientists) communicating science in new media environments. Journalism & Mass Communication Quarterly, doi: 10.1177/1077699014550092

  • Scheufele, D. A. (2014). Science communication as political communication. PNAS 2014 111: 13585-13592.


  • Howell, A., Shaw, B.R. & Alvarez, G. (2014). Bait Shop Owners as Opinion Leaders: A Test of the Theory of Planned Behavior to Predict Pro-Environmental Outreach Behaviors and Intentions.  (more…)

  • Kim, J., Yeo, S. K., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2014). Disentangling the influence of value predispositions and risk/benefit perceptions on support for nanotechnology among the American public. Risk Analysis, 34(5), 965-980. doi: 10.1111/risa.12141


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