Participants in the Communicating Science workshop discuss what they've learned in the Bringing it All Together session. Photo by Aliza Rand.

LSC helps host Communicating Science workshop

The Department of Life Sciences Communication partnered with the Arts Institute and other entities across campus to put on a one-day Communicating Science training for UW-Madison scientists on Monday, March 30. LSC professor Dietram Scheufele gave the opening plenary talk titled “The Science of Science Communication: Why Knowing Your Audience Matters.” Ron Seely, LSC senior lecturer and award-winning science writer, was in charge of the written storytelling session. [caption id="attachment_10497" align="alignleft" width="300"] Dietram Scheufele discusses the science of science communication in his plenary at the Communicating Science workshop.[/caption] “It was very exciting to bring together so many parts of campus to help scientists learn the importance of communicating their work,” said Dominique Brossard, chair of LSC. “The lines between science, politics and society increasingly blur in today’s rapidly changing media environment and it’s essential for scientists to know their way around those issues.”
March 23, 2015

Agri-marketing team continues tradition of success

The UW-Madison chapter of the National Agri-Marketing Association (NAMA) continued their longstanding tradition of excellence by finishing the academic year with a second place national win and nearly $10,000 in scholarships and awards. [caption id="attachment_10573" align="alignright" width="400"] The NAMA marketing team members stand with their advisor, LSC faculty associate Sarah Botham, to commemorate their second place national win.[/caption] The organization has a deep connection with the Department of Life Sciences Communication, which serves as its department sponsor. A faculty member of LSC, or Agricultural Journalism, as it was known until 2001, has advised the group since the UW-Madison chapter was established in 1980. A majority of the NAMA students are LSC majors. “The students represented our department and university with pride, grace and good humor,” said LSC Faculty Associate Sarah Botham, the NAMA current advisor who has been in the role for 11 years. “I’m so incredibly proud of them individually and collectively ...
May 19, 2015
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CEO of Farm Journal returns to LSC to finish degree, give back to students

It takes passion and drive for someone at the height of his career to go back to school to finish his degree. “In all those years out of school, my career went so fast, but it would haunt me,” began Andy Weber, the 61-year-old CEO of Farm Journal Media. “It would actually wake me up at night thinking ‘I did all that work but I don’t have that degree.’ ” [caption id="attachment_10209" align="alignleft" width="150"] Andy Weber, CEO of Farm Journal Media.[/caption] Weber did indeed go back to college and was awarded a Bachelor of Science degree in Life Sciences Communication in December 2014. During this time he has become a strong supporter of the Department of Life Sciences Communication and its students. Last year he and Farm Journal Media began a scholarship and internship program for students interested in agricultural media. He also served as the keynote speaker at the LSC student and ...
April 29, 2015

Recent Publications

  • Amato, M.S., Shaw, B.R., Haack, J., & Moore, C.F. (2015) Shoreline maintenance behaviors and the structure of lake property owners’ beliefs. Lakes and Reservoir Management, 31(1), 44-49. (more…)

  • Yeo, S., Xenos, M., Brossard, D., Scheufele, D. (2015) Selecting Our Own Science:
    How Communication Contexts and Individual Traits Shape Information Seeking. The ANNALS of the American Academy of Political and Social Science. March 2015. 658: 172-191. doi:10.1177/0002716214557782


  • Spartz, J., Rickenbach, M. & Shaw, B.R. (2015) Bioenergy and land use change: Comparing narrative frames of agriculture and forestry. Biomass & Bioenergy, 75, 1 10. doi: 10.1016/j.biombioe.2015.01.026 (more…)

  • Liang, X., Su, L. Y.-F., Yeo, S. K., Scheufele, D. A., Brossard, D., Xenos, M. A., Nealey, P., & Corley, E. A. (2014) Building buzz: (Scientists) communicating science in new media environments. Journalism & Mass Communication Quarterly, doi: 10.1177/1077699014550092

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