New LSC Research: Are confidence effects about science widening?

When it comes to science, socioeconomic status may widen confidence gaps among the least and most educated groups in society, according to a new study by researchers at the University of Wisconsin-Madison's Science, Media and the Public research group. The findings, published in June in the journal Science Communication, show that similar levels of attention to science in newspapers and on blogs can lead to vastly different levels of factual and perceived knowledge between the two groups. Notably, frequent science blog readership among low socioeconomic-status groups actually lowered their scores on factual tests of scientific knowledge while high levels of attention to science in newspapers caused them to feel they were less knowledgeable compared to those who read less or those from higher socioeconomic backgrounds. "The science section of The New York Times is not written for audiences with little or no prior knowledge of science and technology," explains study co-author Dominique Brossard, ...
July 16, 2014

LSC students head into Fall 2014

Students all across the Department of Life Sciences Communication have kicked off their fall 2014 semester. LSC offers a wide variety of classes to educate students in both the theoretical and practical side of science communication. We believe this balance is important for a well-rounded science communicator to succeed in today’s rapidly changing media and technology environment. Read on for more information about exciting things our students will learn about this semester. Learning the ropes Freshmen’s first experience with LSC is through LSC 100: Introduction to Communication — Inquiry and Exposition. In this class students develop effective written and spoken communication skills that serve as their base and help them succeed in other LSC classes. In a teaching environment set up to specifically allow for small class sizes, students will learn how to gather and evaluate information, write research papers and other documents, and prepare and deliver oral presentations. The class focuses on communication ...
September 12, 2014

Alumni Profile: James Spartz

This summer, James Spartz earned his Ph.D. through the Department of Life Sciences Communication. This fall, he will be an Assistant Professor of Environmental Communication in the Center for Environmental Arts and Humanities at Unity College in Maine. We sat down with Spartz to reflect on his time at LSC. 
August 31, 2014

Recent Publications

  • Howell, A., Shaw, B.R. & Alvarez, G. (2014) Bait Shop Owners as Opinion Leaders: A Test of the Theory of Planned Behavior to Predict Pro-Environmental Outreach Behaviors and Intentions. (more…)

  • Shaw, B.R., Howell, A. & Genskow, K. (2014). Evaluation of a movie theater advertisements campaign to promote behaviors that prevent spread of aquatic invasive species. Society and Natural Resources, 27, 768-776. (more…)

  • Yeo, S. K., Xenos, M. A., Brossard, D., & Scheufele, D. A. (2014). Disconnected discourses: How popular discourse about nanotechnology is missing the point. Materials Today, 17(2), 48-49. (more…)
  • Li, N., Anderson, A. A., Brossard, D., & Scheufele, D. A., (2014) Channeling science information seekers’ attention? A content analysis of top-ranked vs. lower-ranked sites in Google. Journal of Computer-Mediated Communication. 19(3), 562-575.


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