New LSC Research: Are confidence effects about science widening?

When it comes to science, socioeconomic status may widen confidence gaps among the least and most educated groups in society, according to a new study by researchers at the University of Wisconsin-Madison's Science, Media and the Public research group.
July 16, 2014

LSC students head into Fall 2014

Students all across the Department of Life Sciences Communication have kicked off their fall 2014 semester. LSC offers a wide variety of classes to educate students in both the theoretical and practical side of science communication. We believe this balance is important for a well-rounded science communicator to succeed in today’s rapidly changing media and technology environment. Read on for more information about exciting things our students will learn about this semester.
September 12, 2014

Alumna to receive CALS Distinguished Alumni Award

Shelly Mayer says she hasn’t worked a day since 1988 — but that’s only because she has loved what she does since she graduated from the Department of Life Sciences Communication that year.
September 24, 2014

Recent Publications

  • Scheufele, D. A. (2014). Science communication as political communication. PNAS 2014 111: 13585-13592.


  • Howell, A., Shaw, B.R. & Alvarez, G. (2014). Bait Shop Owners as Opinion Leaders: A Test of the Theory of Planned Behavior to Predict Pro-Environmental Outreach Behaviors and Intentions. (more…)

  • Shaw, B.R., Howell, A. & Genskow, K. (2014). Evaluation of a movie theater advertisements campaign to promote behaviors that prevent spread of aquatic invasive species. Society and Natural Resources, 27, 768-776. (more…)

  • Su, L. Y.-F., Cacciatore, M. A., Scheufele, D. A., Brossard, D., & Xenos, M. (2014). Inequalities in scientific understanding: Differentiating between factual and perceived knowledge gaps. Science Communication, 36 (3), 352-378.


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