LSC capstone class combines students’ skills to help Wisconsin Bike Fed

Capstone classes bring together skills and theories that students have learned throughout their academic careers — and LSC capstones do all of that and more. [caption id="attachment_10584" align="alignleft" width="300"] Led by Taylor Holterman, one team presents their social marketing plan to their classmates and leaders of the Bike Fed.[/caption] “We strive to give our students an education that blends theory and practice to best prepare them to be leaders in their field after graduation,” said LSC chair Dominique Brossard. “A capstone experience is a great way to bring it all together.” One LSC capstone is LSC 515: Public Information Campaigns and Programs. The course focuses on social marketing strategies and each semester the class focuses on research and communication strategy for a different group or nonprofit in Madison. In line with the College of Agricultural and Life Sciences strategic goals, campaigns focus on science, health or environmental issues.
June 4, 2015

Ahna Skop blends science and art as newest LSC affiliate faculty member

Art and science may seem like a mismatch, but to Ahna Skop, the newest affiliate faculty member in the Department of Life Sciences Communication, they make perfect sense. Raised by two artists and holding an associate professorship in the Department of Genetics, she strives to be interdisciplinary in all of her work. When not researching cell division in her lab, she is teaching her science students how to write effectively and think about using visuals to communicate. She also incorporates art into her research interests. For example, she has organized the bi-annual Worm Art Show for the International C. elegans Meeting for the past 19 years. [caption id="attachment_10842" align="alignleft" width="150"] Ahna Skop, associate professor of genetics.©UW-Madison University Communications Photo by: Jeff Miller[/caption] “I know there are ways to communicate science effectively through the visual and I spend a lot of time thinking about them,” she said. “It’s not just through writing. There are ways ...
September 1, 2015
BioTechnique logo for featured image

Young alumni utilize science communication skills to succeed at BioTechnique

Undergraduate alumni of the Department of Life Sciences Communication are well prepared to enter numerous fields thanks to the skills and connections they gain from LSC, and industry companies certainly take notice. Just one example is the story of two December 2014 LSC graduates who immediately found jobs at BioTechnique, a company based in Madison that opened its doors just last year and helps produce cancer-fighting products. The company has been very pleased with the pair in the past several months and look forward to building a relationship with LSC to possibly hire more of its alumni.
July 6, 2015

Recent Publications

  • Spartz, J.T., Yi-Fan Su, L., Griffin, R., Brossard, D., Dunwoody, S. (2015). YouTube, Social Norms and Perceived Salience of Climate Change in the American Mind. (more…)

  • Witzling, L., Shaw, B., Amato, M.S. (2015). Incorporating Information Exposure Into a Theory of Planned Behavior Model to Enrich Understanding of Proenvironmental Behavior. (more…)

  • Akin, H., Shaw, B.R., Spartz, J.T. (2015). Promoting Economic Development with Tourism in Rural Communities: Destination Image and Motivation to Return or Recommend. (more…)

  • Yeo, S., Xenos, M., Brossard, D., Scheufele, D. (2015). Selecting Our Own Science:
    How Communication Contexts and Individual Traits Shape Information Seeking. (more…)

+ More Publications