LSC capstone class combines students’ skills to help Wisconsin Bike Fed

Capstone classes bring together skills and theories that students have learned throughout their academic careers — and LSC capstones do all of that and more. [caption id="attachment_10584" align="alignleft" width="300"] Led by Taylor Holterman, one team presents their social marketing plan to their classmates and leaders of the Bike Fed.[/caption] “We strive to give our students an education that blends theory and practice to best prepare them to be leaders in their field after graduation,” said LSC chair Dominique Brossard. “A capstone experience is a great way to bring it all together.” One LSC capstone is LSC 515: Public Information Campaigns and Programs. The course focuses on social marketing strategies and each semester the class focuses on research and communication strategy for a different group or nonprofit in Madison. In line with the College of Agricultural and Life Sciences strategic goals, campaigns focus on science, health or environmental issues.
June 4, 2015

Agri-marketing team continues tradition of success

The UW-Madison chapter of the National Agri-Marketing Association (NAMA) continued their longstanding tradition of excellence by finishing the academic year with a second place national win and nearly $10,000 in scholarships and awards. [caption id="attachment_10573" align="alignright" width="400"] The NAMA marketing team members stand with their advisor, LSC faculty associate Sarah Botham, to commemorate their second place national win.[/caption] The organization has a deep connection with the Department of Life Sciences Communication, which serves as its department sponsor. A faculty member of LSC, or Agricultural Journalism, as it was known until 2001, has advised the group since the UW-Madison chapter was established in 1980. A majority of the NAMA students are LSC majors. “The students represented our department and university with pride, grace and good humor,” said LSC Faculty Associate Sarah Botham, the NAMA current advisor who has been in the role for 11 years. “I’m so incredibly proud of them individually and collectively ...
May 19, 2015
BioTechnique logo for featured image

Young alumni utilize science communication skills to succeed at BioTechnique

Undergraduate alumni of the Department of Life Sciences Communication are well prepared to enter numerous fields thanks to the skills and connections they gain from LSC, and industry companies certainly take notice. Just one example is the story of two December 2014 LSC graduates who immediately found jobs at BioTechnique, a company based in Madison that opened its doors just last year and helps produce cancer-fighting products. The company has been very pleased with the pair in the past several months and look forward to building a relationship with LSC to possibly hire more of its alumni.
July 6, 2015

Recent Publications

  • Spartz, J.T., Yi-Fan Su, L., Griffin, R., Brossard, D., Dunwoody, S. (2015). YouTube, Social Norms and Perceived Salience of Climate Change in the American Mind. (more…)

  • Witzling, L., Shaw, B., Amato, M.S. (2015). Incorporating Information Exposure Into a Theory of Planned Behavior Model to Enrich Understanding of Proenvironmental Behavior. (more…)

  • Akin, H., Shaw, B.R., Spartz, J.T. (2015). Promoting Economic Development with Tourism in Rural Communities: Destination Image and Motivation to Return or Recommend. (more…)

  • Yeo, S., Xenos, M., Brossard, D., Scheufele, D. (2015). Selecting Our Own Science:
    How Communication Contexts and Individual Traits Shape Information Seeking. (more…)

+ More Publications