LSC to help host Communicating Science workshop

The Department of Life Sciences Communication is excited to be partnering with the Arts Institute and other entities across campus to put on a one-day Communicating Science training for UW-Madison scientists on Monday, March 30. LSC professor Dietram Scheufele is giving the opening plenary talk titled “The Science of Science Communication: Why Knowing Your Audience Matters.” Ron Seely, LSC senior lecturer and award-winning science writer, will be running the written storytelling session.
March 23, 2015
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Students partner with nonprofits for video projects

Video can be a powerful medium for communicating scientific issues that affect our world and no one knows that better than the students who take LSC’s video production class. Groups partner with a nonprofit organization or initiative to produce a public service announcement (PSA) or advertisement for them, connecting LSC with its community. Madeline Kalicka, Scott Hennelly, Julian Cooper and Chris Lopez partnered with the Wisconsin Wetlands Association (WWA) last semester to produce a video about the importance of the natural resources that wetlands provide the state and what the organization does to preserve them. The video was so successful the WWA is now using it for fundraising and awareness purposes on its website. They also liked it so much the organization is even featuring the video at its annual conference later this month. “Making this video furthered my LSC education because I was exploring a part of LSC that I had not ...
February 13, 2015

Neuroaesthetics ties art with science

By Brita Larson, Science Reporter at The Daily Cardinal Shiela Reaves’ office is exactly what you’d imagine a professor’s office to look like: cozily collegiate with books everywhere. There is an entire wall made up of bookshelves and there are stacks of books on the two desks in the office. When I mentioned to Reaves that I was interested in neuroaesthetics, the science of the visual brain, she began to whirl about her office, plucking books from piles and from the shelves. [caption id="attachment_458" align="alignright" width="214"] Shiela Reaves, LSC professor and Director of Undergraduate Studies.[/caption] Reaves is a professor in the Life Sciences Communication department. The beauty of the Life Sciences Communication faculty is that they dabble in many fields; in academic terms, they’re highly interdisciplinary. Reaves is no exception. Her academic research lies in a field called “neuroaesthetics.” Neuroaesthetics studies how our visual brain processes images, specifically art and photography.
March 13, 2015

Recent Publications

  • Amato, M.S., Shaw, B.R., Haack, J., & Moore, C.F. (2015) Shoreline maintenance behaviors and the structure of lake property owners’ beliefs. Lakes and Reservoir Management, 31(1), 44-49. (more…)

  • Spartz, J., Rickenbach, M. & Shaw, B.R. (2015) Bioenergy and land use change: Comparing narrative frames of agriculture and forestry. Biomass & Bioenergy, 75, 1 10. doi: 10.1016/j.biombioe.2015.01.026 (more…)

  • Yeo, S., Xenos, M., Brossard, D., Scheufele, D. (2015) Selecting Our Own Science:
    How Communication Contexts and Individual Traits Shape Information Seeking. The ANNALS of the American Academy of Political and Social Science. March 2015. 658: 172-191. doi:10.1177/0002716214557782


  • Liang, X., Su, L. Y.-F., Yeo, S. K., Scheufele, D. A., Brossard, D., Xenos, M. A., Nealey, P., & Corley, E. A. (2014) Building buzz: (Scientists) communicating science in new media environments. Journalism & Mass Communication Quarterly, doi: 10.1177/1077699014550092

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