LSC 515 students campaign to “Clean the Stream” at Union South

Story by Sarah Krier. Sarah is an undergraduate student majoring in LSC and the Department of Life Sciences Communication 2016-17 Lenore Landry Scholar As the fall semester came to a close, students in LSC 515: Public Information Campaigns and Programs presented their semester’s work in front of a room full of professors, Union South employees, and peers. Four separate teams competed to determine whose campaign to clean the waste stream at Union South was most thorough, well communicated, and cohesive. LSC 515 is a capstone course focusing on understanding the principles of social marketing and utilizing these principles to plan a strategic communications campaign to promote issues of public interest like environmental conservation and health conscious behavior. “The curriculum provides the opportunity to bring together communication methods and theory, all that students have learned during their time with LSC, and develop a real-world social marketing campaign,” said Associate Professor Bret Shaw who taught the ...
January 20, 2017
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research
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Exciting lineup planned for LSC’s science communication colloquium

Mark your calendars: LSC’s science communication colloquium will once again bring acclaimed speakers from near and far. Attendees of the colloquium will hear from experts in bioethics, science communication, scientific art, science and technology studies, science policy, and new information technologies, among other interesting areas. The colloquium will take place each Wednesday from 12:05 to 1 p.m. in 135 Hiram Smith Hall. This semester the colloquium is organized by LSC chair Dominique Brossard. Check out the list of speakers below. All faculty, staff, and students are welcome to attend. You can click each speakers' name for more information about them. Follow @UW_LSC or #uwlsc700 on Twitter for live tweets from the talks  Most importantly, after each speaker, a link by their names will take you to a video of their talk.  Speaker Schedule: 01/18– – Introduction – 01/25– Dietram Scheufele John E. Ross Professor, Department of Life Sciences Communication, UW- Madison "The Brave New World of Media and Emerging Technologies" [youtube https://www.youtube.com/watch?v=n_acrEessY8&w=560&h=315]Listen to the audio here. 02/01– Neil Stenhouse Assistant Professor, ...
January 23, 2017
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teaching-outreach
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LSC’s Dietram Scheufele contributes to NASEM human gene editing report

Life Sciences Communication professor Dietram Scheufele served on the international committee examining the implications of human gene editing, and their report titled “Human Genome Editing: Science, Ethics, and Governance” was released today, February 14, 2017. Human gene editing is not a new concept, however, with the emergence of CRISPR-Cas9, scientists are able to alter genes more efficiently and precisely than before.  In 2015, the National Academies of Sciences, Engineering and Medicine convened a consensus committee to better understand the clinical, ethical, legal, and social implications of this technology. [caption id="attachment_11825" align="alignleft" width="300"] A subset of the human gene editing committee met with Rep. Bill foster (IL-11th District) on Monday February 13th to brief him on the report.[/caption] The international committee featured experts in science, law, political science, and industry from around the globe, including Scheufele and UW-Madison law and bioethics professor R. Alto Charo who co-chaired the panel. Many of the questions posed to ...
February 14, 2017
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students
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Recent Publications

  • Spartz, J.T., Su, L., Griffin, R, Brossard, D. & Dunwoody, S. (2017).  YouTube, social norms and perceived salience of climate change in the American mind.
    (more…)

  • Witzling, L., Shaw, B., & Seiler, D. (2016). Segmenting boaters based on level of transience: outreach and policy implications for the prevention of aquatic invasive species.  (more…)

  • Kim, J., Brossard, D., Scheufele, D. A., & Xenos, M. (2016). “Shared” information in the age of big data: Exploring sentiment expression related to nuclear energy on Twitter. (more…)

  • Myers, T., Kotcher, J., Stenhouse, N., Anderson, A.A., Maibach, E., Beall, L., & Leiserowitz, A. (2016). Predictors of trust in the general science & climate science research of US federal agencies. (more…)

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